Martine Ali SS24 Collection

Art Direction / Photography

The art direction for Martine Ali's SS24 collection emphasizes abstract product photography, with a keen focus on materiality. We highlighted industrial-inspired textures—rubber, latex, metallic finishes, and elastic bands—to capture a tactile and visually striking aesthetic.

Martine Ali SS24 Collection

Art Direction / Photography

The art direction for Martine Ali's SS24 collection emphasizes abstract product photography, with a keen focus on materiality. We highlighted industrial-inspired textures—rubber, latex, metallic finishes, and elastic bands—to capture a tactile and visually striking aesthetic.