Pi Da

Art Direction / Photography

Discovering stability in the ebb and flow of life, “피다 - Pi Da” draws inspiration from Virginia Woolf’s profound words, ‘I am rooted, but I flow,’ echoing the essence of her novel, The Waves. Rooted in the concept of ‘inyeon,’ a divine intertwining of destinies, it reflects on the profound connections shaping our lives. Through reimagined Korean heritage, this collection embraces resilience and adaptability, weaving traditional silhouettes with contemporary flair. Embrace your roots while flowing with change, embodying the timeless dance of destiny and identity.

pi da

Art Direction / Photography

Discovering stability in the ebb and flow of life, “피다 - Pi Da” draws inspiration from Virginia Woolf’s profound words, ‘I am rooted, but I flow,’ echoing the essence of her novel, The Waves. Rooted in the concept of ‘inyeon,’ a divine intertwining of destinies, it reflects on the profound connections shaping our lives. Through reimagined Korean heritage, this collection embraces resilience and adaptability, weaving traditional silhouettes with contemporary flair. Embrace your roots while flowing with change, embodying the timeless dance of destiny and identity.